
SXSW.
DISPLAYS.
ACTIVATIONS.
AAS makes it happen: custom built activations, immersive environments, displays and signage. We’ve worked with some of SXSW’s biggest clients over the past decade. Design, build, logistics, crew- we’ve got this.
RECENT PROJECTS




VISIT FORT WORTH SXSW 2022
Produced & Designed by
Copper Light Events
Container Bar
AUSTIN, TEXAS
SXSW 2022
CUSTOM NEON SIGNAGE
PANEL STAGE BUILD OUT
FABRICATION
INSTALLATION

Tradeshow booth design, fabrication, installation

Tradeshow booth design, fabrication, installation

Tradeshow booth design, fabrication, installation

Tradeshow booth design, fabrication, installation
Interparfums
TRADE SHOW BOOTH
ENGINEERING
FABRICATION
INSTALLATION
LOGISTICS




Viceland
Entry arch
SXSW 2018
Rainey Street
AUSTIN, TEXAS
MARCH, 2018
DESIGN
ENGINEERING
FABRICATION
INSTALLATION
LOGISTICS




Sound Ventures
PerfectPitch
SXSW 2018
Hotel Van Zandt
AUSTIN, TEXAS
MARCH, 2018
Produced by
BEST EVENTS
DESIGN
ENGINEERING
FABRICATION
INSTALLATION
LOGISTICS




KLRU-TV / PBS Kids
Austin City Limits Music Festival
Interactive musical instrument wall
Interactive band stage photo-op
AUSTIN, TEXAS
OCTOBER, 2018
OCTOBER, 2017
DESIGN
ENGINEERING
FABRICATION
INSTALLATION
LOGISTICS

Summit event staging, scenic fabrication, decor, installation, logistics. Brand activation. Experiential marketing. Scenic walls, stage flats, step-and-repeat, event furniture, stage. Dry-erase whiteboard walls.

Summit event staging, scenic fabrication, decor, installation, logistics. Brand activation. Experiential marketing. Scenic walls, stage flats, step-and-repeat, event furniture, stage. Dry-erase whiteboard walls.

Summit event staging, scenic fabrication, decor, installation, logistics. Brand activation. Experiential marketing. Scenic walls, stage flats, step-and-repeat, event furniture, stage. Dry-erase whiteboard walls.

Summit event staging, scenic fabrication, decor, installation, logistics. Brand activation. Experiential marketing. Scenic walls, stage flats, step-and-repeat, event furniture, stage. Dry-erase whiteboard walls.
eLab Annual Summit
Rocky Mountain Institute
Produced & Designed by
WALDEN HYDE
OCTOBER, 2018: ALBUQUERQUE, NEW MEXICO
OCTOBER, 2017: ALBUQUERQUE, NEW MEXICO
OCTOBER, 2016: AUSTIN, TEXAS
ENGINEERING
FABRICATION
INSTALLATION
LOGISTICS

Tradeshow fabrication, installation, logistics

Tradeshow fabrication, installation, logistics

Tradeshow fabrication, installation, logistics
Adidas Academy Expo
Produced & Designed by
HAPPYLUCKY
Crowne Plaza Hotel
DALLAS, TEXAS
NOVEMBER, 2018
ENGINEERING
FABRICATION
INSTALLATION
LOGISTICS

Fashion showcase event staging, scenic fabrication, runway build, decor, installation, logistics. Brand activation. Experiential marketing. Scenic walls, stage flats, step-and-repeat, event furniture, stage. Pop-up stores.



Fashion showcase event staging, scenic fabrication, runway build, decor, installation, logistics. Brand activation. Experiential marketing. Scenic walls, stage flats, step-and-repeat, event furniture, stage. Pop-up stores.
Fashion Incubator - Dallas 2016
W+ The Council of Fashion Designers of America
Produced & Designed by: THE GATHERY
W Dallas Victory Hotel
2016
FABRICATION - INSTALLATION
STAGING - LOGISTICS
Austin Art Services partnered with the creative team at The Gathery to create an unforgettable environment the for CFDA's Dallas showcase, including a runway show and model installation at the W featuring key looks from each designer’s Spring 2017 collection.

SXSW showcase event staging, scenic fabrication, decor, installation, logistics. Brand activation. Experiential marketing. Scenic walls, stage flats, step-and-repeat, event furniture, stage.


SXSW showcase event staging, scenic fabrication, decor, installation, logistics. Brand activation. Experiential marketing. Scenic walls, stage flats, step-and-repeat, event furniture, stage.

SXSW showcase event staging, scenic fabrication, decor, installation, logistics. Brand activation. Experiential marketing. Scenic walls, stage flats, step-and-repeat, event furniture, stage.
Pandora SXSW 2016
Pandora Media / Olay / Scotts
Produced & Designed by: STOELT PRODUCTIONS
[SXSW Interactive + SXSW Music]
The Gatsby
2016
FABRICATION - DECOR - LOGISTICS
LOCAL PRODUCTION SUPPORT
Austin Art Services worked with the creative team at Stoelt Productions in bringing to life their vision for PANDORA SXSW 2016- designed and produced by Stoelt Productions. AAS provided a full range of production services for this multi-media brand experience. Project management, production and installation of graphic elements, scenic build, logistics and technical crew support were but some of the services provided. Large scale, experiential scenic displays were engineered and fabricated for sponser clients Pandora, Olay, and Scotts.

SXSW showcase event staging, scenic fabrication, decor, installation, logistics. Brand activation. Experiential marketing. Scenic walls, stage flats, step-and-repeat, event furniture, stage.

SXSW showcase event staging, scenic fabrication, decor, installation, logistics. Brand activation. Experiential marketing. Scenic walls, stage flats, step-and-repeat, event furniture, stage.

SXSW showcase event staging, scenic fabrication, decor, installation, logistics. Brand activation. Experiential marketing. Scenic walls, stage flats, step-and-repeat, event furniture, stage.

SXSW showcase event staging, scenic fabrication, decor, installation, logistics. Brand activation. Experiential marketing. Scenic walls, stage flats, step-and-repeat, event furniture, stage.
SoFi SXSW 2016
[SXSW Interactive]
Banger's
2016
FABRICATION - INSTALLATION
RIGGING - LOGISTICS
Austin Art Services for SoFi SXSW 2016

SXSW showcase event staging, scenic fabrication, decor, installation, logistics. Brand activation. Experiential marketing. Scenic walls, stage flats, step-and-repeat, event furniture, stage.

SXSW showcase event staging, scenic fabrication, decor, installation, logistics. Brand activation. Experiential marketing. Scenic walls, stage flats, step-and-repeat, event furniture, stage.

SXSW showcase event staging, scenic fabrication, decor, installation, logistics. Brand activation. Experiential marketing. Scenic walls, stage flats, step-and-repeat, event furniture, stage.

SXSW showcase event staging, scenic fabrication, decor, installation, logistics. Brand activation. Experiential marketing. Scenic walls, stage flats, step-and-repeat, event furniture, stage.
MAC Cosmetics SXSW 2016
Produced & Designed by: STOELT PRODUCTIONS
[SXSW Music]
Palazzo Lavaca
2016
FABRICATION - STAGING - DECOR - LOGISTICS
Austin Art Services worked with the creative team at Stoelt Productions in bringing to life their street art-influenced vision for MAC Cosmetics SXSW 2016, featuring Tinashe- designed and produced by Stoelt Productions.
AAS provided a range of production services for this brand activation, including custom stage building, scenic build, step-and-repeat, production and installation of graphic elements, custom furniture fabrication, and logistics.

Art installation. Rigging. Scenic backdrop for photo shoot.

Art installation. Rigging. Scenic backdrop for photo shoot.

Art installation. Rigging. Scenic backdrop for photo shoot.

Art installation. Rigging. Scenic backdrop for photo shoot.
Fall 2015 Promotional Shoot
Kendra Scott Jewelry
Dripping Springs, Texas
2015
ART INSTALLATION - RIGGING - LOGISTICS
Austin Art Services created an ethereal, floating backdrop of artwork for Kendra Scott Jewelry's Fall 2015 fashion shoot, utilizing the original paintings of Mallory Page - on loan from Wally Workman Gallery. AAS rigged a custom cable suspension installation on-site, and handled all artwork transportation, logistics, and installation.

SXSW showcase event staging, scenic fabrication, decor, installation, logistics. Brand activation. Experiential marketing. Scenic walls, stage flats, step-and-repeat, event furniture, stage.

SXSW showcase event staging, scenic fabrication, decor, installation, logistics. Brand activation. Experiential marketing. Scenic walls, stage flats, step-and-repeat, event furniture, stage.

SXSW showcase event staging, scenic fabrication, decor, installation, logistics. Brand activation. Experiential marketing. Scenic walls, stage flats, step-and-repeat, event furniture, stage.

SXSW showcase event staging, scenic fabrication, decor, installation, logistics. Brand activation. Experiential marketing. Scenic walls, stage flats, step-and-repeat, event furniture, stage.
Pandora SXSW 2015
Pandora Media / Timberland / Esurance
Produced & Designed by: STOELT PRODUCTIONS
[SXSW Interactive + SXSW Music]
The Gatsby
2015
FABRICATION - DECOR - LOGISTICS
LOCAL PRODUCTION SUPPORT
Austin Art Services worked with the creative team at Stoelt Productions in bringing to life their vision for PANDORA SXSW 2015- designed and produced by Stoelt Productions. AAS provided a full range of production services for this multi-media brand experience. Project management, production and installation of graphic elements, scenic build, logistics and technical crew support were but some of the services provided. Large scale, experiential scenic displays were engineered and fabricated for sponser clients Pandora, Timberland, and Esurance.




Modular Trade Show Booth
Dsenyo Fair Trade
[Portable]
2014
DESIGN - FABRICATION - LOGISTICS
Dsenyo is an ethical-fashion brand and fair-trade gifts company with the goal of creating opportunities for hard-working African women. AAS was tasked with designing and constructing a custom, modular tradeshow booth to showcase the brand. The requirements: a modern, handmade aesthetic; lightweight, easy to assemble on site; and capable of travelling in a self-contained unit (we also fabricated custom travel crates!)




iTunes Festival - SXSW 2014
Austin City Limits Live
[SXSW Interactive + SXSW Music]
ACL Live at the Moody Theater
2014
LOGISTICS - ART INSTALLATION
As the fine art services vendor for Austin City Limits, AAS has been responsible for event-specific logistics and installations on numerous occasions. In preparation for the iTunes Festival and associated events, AAS carefully de-installed, inventoried, packed and stored (in our climate controlled art storage warehouse) over 300 artworks- the entirety of ACL’s displayed art collection. Once clear of the Festival, we returned the works to their exact original locations- as if nothing had ever happened!

Design and fabrication of completely custom modular trade show booth.

Design and fabrication of completely custom modular trade show booth.

Design and fabrication of completely custom modular trade show booth.

Design and fabrication of completely custom modular trade show booth.
Modular Trade Show Booth
Matr Boomie
[Portable]
2014
DESIGN - FABRICATION - LOGISTICS
Matr Boomie is a wholesale fair trade fashion and gifts collection. Recently re-branded, the client wanted their trade show presence to reflect the contemporary yet handcrafted feel of the new brand. AAS was contracted to design and fabricate a completely custom trade show booth. The challenge was to create a booth that reflected a handmade aesthetic, with modular booth functionality. AAS delivered a booth which can be fully disassembled into its accompanying crates and fully reassembled with no power tools- but completely avoids the look and feel of a pre-fab trade show booth.

Shepard Fairey DJing. SXSW showcase event staging, scenic fabrication, decor, installation, logistics. Brand activation. Experiential marketing. Scenic walls, stage flats, step-and-repeat, event furniture, stage.

SXSW showcase event staging, scenic fabrication, decor, installation, logistics. Brand activation. Experiential marketing. Scenic walls, stage flats, step-and-repeat, event furniture, stage.

SXSW events. Experiential marketing. Pop-up stores and galleries. Retail displays. Trade shows. Staging. Custom displays and signage.

Shepard Fairey DJing. SXSW showcase event staging, scenic fabrication, decor, installation, logistics. Brand activation. Experiential marketing. Scenic walls, stage flats, step-and-repeat, event furniture, stage.
SHFT SXSW 2013
SHFT.com + Wreckroom Records Showcase
[SXSW Interactive + SXSW Music]
Bourbon Girl
2013
DESIGN - FABRICATION
INSTALLATION - LOGISTICS
SHFT is a multi-media, sustainability issues platform founded by film producer Peter Glatzer and actor-filmmaker Adrian Grenier. Austin Art Services was tapped to co-design and fabricate scenic display and exhibit elements for the 2013 SHFT SXSW Pop-up Gallery and WRECKROOM Records (Grenier's record label) Showcase. AAS was given guidelines to create a new environment within an existing venue that focused viewer’s attention on selections from SHFT's curated products and artworks- as well as their new app, Food Tripping. Utilizing re-purposed and recyclable materials, AAS adhered to SHFT's eco-vision and created transformative environments: art gallery, eco-product boutique and rock-out stage out of... recycled paper!

SXSW events. Experiential marketing. Pop-up stores and galleries. Trade shows. Staging. Custom displays and signage.

SXSW events. Experiential marketing. Pop-up stores and galleries. Trade shows. Staging. Custom displays and signage.

SXSW events. Experiential marketing. Pop-up stores and galleries. Trade shows. Staging. Custom displays and signage.

SXSW events. Experiential marketing. Pop-up stores and galleries. Trade shows. Staging. Custom displays and signage.
Pop-Up Store & Gallery
Lacoste
Downtown Austin, Texas
2013
INSTALLATION
AAS partnered with iconic French clothing company Lacoste to install brand-related artwork for a downtown Austin pop-up store and gallery.




Capital Campaign:
Campaign to Make History
Briscoe Center for American History
University of Texas at Austin
2012 - 2015
DESIGN - FABRICATION - INSTALLATION
The Briscoe Center for American History tapped AAS to design and fabricate a visual display for the Campaign to Make History. The austere entryway to the Center was transformed into a bold signage point- with an 8’ x 30’ signage display wall gracefully arcing across the walkway. Inset photo panels of the Center's holdings illuminate the vast resources at the visitor's fingertips. A stand-alone video display kiosk explains the Center's development goals- and provides a point-of-contact for campaign contributions and further information.